Consumer Workshops:
Sparxx interactive, face-to-face workshops provide a way for your team to personally connect with consumers. No more back rooms and two way mirrors, it is a chance for you to understand first-hand how your consumers think and feel.
Here’s how it works…
Based upon your outcomes, Sparxx creates the workshop design to address your core learning needs. To drive rich, holistic understanding it is infused with creative techniques to allow you to access the deeper emotional touch points underlying consumer motivation.
The room is set up workshop style with 2 team members paired with 3-4 consumers sparking multiple conversations and full participation throughout the room.
With this free-flowing structure in place and your training complete, you are ready to dive in. Sparxx leads the session… while your role as a team member is simply to have a conversation... talking, listening and capturing consumer ideas and input in their own words and pictures.
The dynamic nature of the workshop paves the way for rich and meaty conversation, not only between team members and consumers, but also amongst consumers, as new connections are sparked. The result is a whole new level of learning...that yields much richer understanding and insights all grounded in the “heart, mind and voice of the consumer.”
Ethnographic Visits
Sparxx provides an opportunity for your team to engage in the everyday life of your consumer...visiting with folks in their world...seeing it through their eyes...and diving deeper into their experience. It is as flexible as you need it to be and can take place in-home, at a store, or wherever your consumer interacts with your product or service.
It is built upon the tenants of cultural anthropology, which reveals that people are not conscious of many aspects of their own experience. Interestingly, not only are people often unaware of their underlying motivations, but also of their actual behavior. If they are not aware, how can they describe it to you? So what this means, is that in order to really learn about it ...you need to experience it for yourself.
The focus of these visits is observation. You and your fellow team members will be using all of your senses to identify what consumers are doing...and equally important ...to what they are NOT doing to gain insight into their experience. To build upon these observations, you will also have the opportunity to talk with consumers about the experience with a new perspective and view.
Sparxx interactive, face-to-face workshops provide a way for your team to personally connect with consumers. No more back rooms and two way mirrors, it is a chance for you to understand first-hand how your consumers think and feel.
Here’s how it works…
Based upon your outcomes, Sparxx creates the workshop design to address your core learning needs. To drive rich, holistic understanding it is infused with creative techniques to allow you to access the deeper emotional touch points underlying consumer motivation.
The room is set up workshop style with 2 team members paired with 3-4 consumers sparking multiple conversations and full participation throughout the room.
With this free-flowing structure in place and your training complete, you are ready to dive in. Sparxx leads the session… while your role as a team member is simply to have a conversation... talking, listening and capturing consumer ideas and input in their own words and pictures.
The dynamic nature of the workshop paves the way for rich and meaty conversation, not only between team members and consumers, but also amongst consumers, as new connections are sparked. The result is a whole new level of learning...that yields much richer understanding and insights all grounded in the “heart, mind and voice of the consumer.”
Ethnographic Visits
Sparxx provides an opportunity for your team to engage in the everyday life of your consumer...visiting with folks in their world...seeing it through their eyes...and diving deeper into their experience. It is as flexible as you need it to be and can take place in-home, at a store, or wherever your consumer interacts with your product or service.
It is built upon the tenants of cultural anthropology, which reveals that people are not conscious of many aspects of their own experience. Interestingly, not only are people often unaware of their underlying motivations, but also of their actual behavior. If they are not aware, how can they describe it to you? So what this means, is that in order to really learn about it ...you need to experience it for yourself.
The focus of these visits is observation. You and your fellow team members will be using all of your senses to identify what consumers are doing...and equally important ...to what they are NOT doing to gain insight into their experience. To build upon these observations, you will also have the opportunity to talk with consumers about the experience with a new perspective and view.